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How AI is fooling the photography world

How AI is fooling the photography world

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It takes a surprising amount of creativity.

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“Promptography” is what Berlin-based artist Boris Eldagsen calls his creative process. He inputs highly specific and deliberate text prompts into generative AI programs like DALL-E or Midjourney and tweaks their outputs repeatedly to create thought-provoking photographs — or at least, what look like photographs. His work is so convincing that he fooled Sony into giving him a photography award, only to decline the honor and reveal that his work was made using AI.

Creations from series PSEUDOMNESIA III

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Creations from series PSEUDOMNESIA III
Boris Eldgasen

In this episode of Status Update, senior video producer Becca Farsace takes a flight to Berlin, Germany. There, she attends Eldagsen’s gallery opening and learns what it takes to be a promptographer. 

Watch to find out if Becca could answer The Verge’s favorite question of the year: what is a photo? Bonus points if you can guess which pancakes made it into the episode.

<em>Pancake “Promptography” using Midjourney.</em>

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Pancake “Promptography” using Midjourney.
Image: Becca Farsace