Amazon’s free Fire TV Channels service is adding more sports content to its mix today: highlights from the NBA, Big Ten, SEC, and Big 12 are now available, as well as Fox Sports’ 24/7 linear channel. and shows from the Locked On Podcast Network. The service already had content from Major League Baseball, the National Hockey League, NBC Sports, and others.

Two things about this:

1. The great re-bundling of TV just keeps accelerating, and sports is really leading the way, and

2. Amazon announced this in a post on Medium, which... what?